/topics
Topics
Articles, courses and services organized by marketing channel.
/ai-marketing
AI marketing, from basics to practice
How to run end-to-end marketing — from attracting leads to closing sales — with a small team and generative AI.
/claude-code
How to use Claude Code for marketing
From the basics of Claude Code to using it for content production, site building and automation.
/seo
SEO and LLMO (optimizing for AI search)
Keyword research, content production and site architecture for traffic from both search engines and AI answers.
/youtube
Growing with YouTube Shorts
Use AI to plan, script and edit YouTube Shorts that build awareness and bring in leads.
/ai-business
Building a small business with AI
How coaches, consultants and creators use AI to build offers and a system that sells them.
/email-marketing
Email marketing and newsletters
Use newsletters and automated sequences to nurture leads into customers.
/funnel
How to build a sales funnel
Design and build funnels that connect attraction, education and sales across landing pages, email and social.
/copywriting
Copywriting and AI writing
Proven copywriting patterns, plus prompts and editing techniques for writing with AI.
/x
Growing an audience on X (Twitter)
Post consistently on X, grow a following and turn it into subscribers and customers.
Growing on Instagram
Create Reels, posts and Stories efficiently with AI and turn Instagram into a lead source.
/tiktok
Growing on TikTok
Reach new audiences with short-form video and connect it to your business.
Using LinkedIn for B2B growth
Post and network on LinkedIn to win B2B leads and international clients.